The product

Specialist-level Google Ads work. Every day, in every account.

Here's exactly what Octopus does once it's connected to your account.

01 · Connect

Up and running in three steps

1

You approve access from our Google Ads manager account. No passwords.

2

You fill in a short form: margins, product costs, budget limits and one target.

3

Octopus reads your full account history and checks its numbers against Google's totals.

02 · Audit

35 checks across 8 areas, ranked by money at risk.

Delivery

82/100

Tracking

54/100

Waste

38/100

Brand

71/100

Bidding & structure

66/100

Assets

47/100

Settings

88/100

Efficiency

59/100

CriticalPurchase conversion counted twice
HighWasted spend on 'free shipping code' searches
HighBrand campaign has no impression share cap
MediumAd groups with fewer than 3 active assets

Example data for illustration.

03 · Plan and approve

Every change, explained

Every change comes with what, why, expected impact and how to undo it. Approve in one click. Reject with a reason and Octopus learns from it.

Changes · Waiting for approval

Add negative: 'free shipping code'
Why: €212 spent, 0 sales in 30 days
EXPECTED −€212/mo waste
Approve Reject
Raise Shopping DK budget +15%
Why: ROAS 4.1 vs target 3.0 for 14 days
EXPECTED +€1.9k revenue
Approve Reject
Pause 14 under-index products
Why: Spending without selling
EXPECTED ROAS +0.3
Approve Reject

04 · Shopping and feed

Every product, scored daily

Over-index

Best sellers. Get more budget.

Near-index

Close. Get tested.

Under-index

Spending without selling. Get cut.

No data

New products get a discovery budget.

Merchant Center watched daily. Disapproved products flagged and resubmitted.

05 · Reporting

Always know what happened

A status update every Monday, a full report every month, and a live dashboard.

Monday status · Week 42

Spend€4,812+12%
Revenue€19,630+21%
Conversions264+17%
ROAS4.08+8%
CPA€18.23−4%

06 · The Brain

It learns what works, account by account

Your targets, margins, country priorities and history in one place.

Mode 1

Shadow

Sees everything, changes nothing.

Mode 2

Co-pilot

Prepares changes, a specialist approves.

Mode 3

Autopilot

Runs within your rules once 95%+ of decisions are approved.

Get started

Want to see what Octopus would do in your account?

Leave your name, email and number. On a short call we'll show you exactly how Octopus would run your account, what it would cost, and answer every question.